129779403807500000_53Reporter Liu Fangyuan Beijing is "climbing" ZTE (Twitter), is the industry's fastest-growing forward run. However, profit is the price fell sharply. 2011 year of ZTE's latest results showed that in just the last in 2011, ZTE Corporation, the operating income of 86.254 billion yuan, an increase of 23.39%. Fourth Nokia Siemens increasingly in close proximity. But revenue growth at the same time, ZTE's profits fell 36.62%, 2011 ZTE net profit of 2.06 billion yuan, for $ 3.25 billion over the same period last year. On this phenomenon, on March 29, ZTE Corporation, the Chief Executive Mr Shi said, mainly because of strong developmentIntelligent machines, terminal business decline in gross margin, account for revenue proportion. In fact, other than a Terminal, zhongxing "big t" (the main national mainstream carriers) the opening up of the market, with the size but also the additional inputs. Data display, ZTE last year at the cost of carrier networks than the increase over 2010.In "profit" and "market size" choice question before 2011 zhongxing obvious emphasis on the latter. After more than a year to profit at the expense of blood after the fight, ZTE look forward to 2012 to usher in more profitable harvest, particularly in the Terminal market. ZTE said President Hou weigui reported, "this year will further increase the fine management, improve the efficiency of research and development, settlementEnhance the efficiency of business units, I believe that profit income in the balance of this year compared with last year there will be greater progress. "Betting Terminal according to the different product lines, broken down inside the zhongxing roughly divided into" operator network "," products "," telecommunications software systems, services, and other products "three chunks. Traditional carrier networks business is ZTE's core business, but the handsetGrowing in importance. Since the last year since the transition to a smart terminal strategy, ZTE's handset business has achieved rapid development. In 2011, the ZTE's handset sales maintain rapid growth, especially the Smartphone global shipments exceed 12 million target, an increase of 400%. Executive Vice President, ZTE he Shiyou, before reporters interviewWhen ZTE plan 2015 mobile revenues of more than 100 billion yuan
tera power leveling, proportion of total Group revenue amounted to 50%. In just the last in 2011, this proportion is about 31%. In fact, 2011 results can be seen from ZTE, three major product lines in the "end product" of the Delta's largest. In 2011, the ZTE operationsNetwork product revenues of 46.522 billion yuan, an increase of 10.83%; end-product revenues 26.933 billion yuan, an increase of 52.63%; telecommunications software, systems, services and other revenues of 12.799 billion yuan, an increase of 24.46%. According to the latest Gartner report, by shipVolume, ZTE has increased in the fourth quarter of last year as the world's fourth largest mobile phone manufacturer. From China and France and the United Kingdom and the United States and other overseas high-end market growth to become major sources of ZTE's handset sales growth. ZTE phones behind the rapid growth, it is typical of the "profit-for-market". He Shiyou has admitted, "to start mass market last year, LeeRun done a certain sacrifice. "ZTE's best known Blade Star model 880 series last year, this model alone more than 8 million sales in 2011. But these "thousands of intelligent machines" the biggest problem is the low profits, can only rely on a huge scale drive down costs to make a small amount of money. Reflecting on the results, 2011 zhongxing terminal businessIncrease in operating costs compared to the previous year of 59.8%, reached $ 22.84 billion yuan. ZTE mobile phones, next problem will be "incremental" how to "increase profits"? Mr Shi said, "grasp the needs of the Smartphone industry chain as a whole, we will concentrate our efforts on the technical innovation, brand and short boards will also further strengthen the improve on the channel."In addition, increased Shi lirong thinks ZTE handset shipments also has another advantage, which is a cell phone volume larger, follow-up on cost control than other manufacturers have the advantage. ZTE expected 2012 cell phones business profits will pick up. ZTE's addition "this year, the global economic situation is not yet clear, European debt crisis continues, ZTE will face a relatively complex ringBorder, at the same time there are still some opportunities. "For the market this year, Shi lirong thinks
tera power leveling, in the traditional areas of telecommunication equipment, ZTE still has plenty of opportunities. Such as the rapid development of the mobile Internet-driven mobile network scale of construction, and supporting the construction of broadband will be launched, operator needs also in shift, "integrated solutions and long-term stabilityRelationships become key. "For the world market, Mr Shi said, ZTE is in a crucial period and of cooperation between the world's leading operator. "Future company will continue to focus on technological innovation of products, from product management to programme management in transition, deepening the powers and strategies to mainstream carriers. "In addition
tera gold, ZTE is also looking for new business growth point. In fact, In the case of industry growth gradually peaked, mainstream telecommunications equipment manufacturers in the world there have been two completely different transformation strategies. Represented by Ericsson international manufacturers to start more focused, ZTE and Huawei (microblogging) is the addition of expansion. Sony Ericsson Ericsson has sold its holding (micro-blogging) shares, total abandonment of terminal operations. Ericsson CEO Wei HanRepublika said when interviewed by reporters before, Smartphone profit margins are low, Ericsson will not return to the Terminal market in the future. Ericsson's idea is that the core is committed to the creation of industry standards and patents by allowing more device networking and maximize its interests. However, ZTE is clearly different, except the terminal business is development, last year, ZTE separation of networks business areaAchieved high growth rates. Mr Shi said, "the domestic market, Government and enterprise net income doubled last year, growth is good, hope that the future will continue to be. "This reporter has learned, ZTE has adjusted its structure last year, set up specifically for Government and enterprise network solutions sector, ZTE in the future will also conduct a comprehensive marketing-enterprise network. In fact, ZTE's politicalEnterprise network service achieve double growth for three consecutive years. Although the current enterprise network business compared with the traditional carrier networks and terminal business is too small, but Mr Shi was bullish on its prospects for growth, is resurgent, further strengthening the focus of overseas expansion. "ZTE in the overseas market has in its powers of Government and enterprise networks based on power distribution services for SMEs,Hope that the future becomes increasingly support business growth. ”
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