2012年6月29日星期五

there is considerable room for improvement

129836519556718750_194Chinese consumers do not agree that Chinese-made luxury goods On one hand is the luxury goods sales in China growing at an annual rate of about 30%, and in 2015 is expected to become the world's biggest consumer of luxury goods; on the other hand, are today still without a battle in the international luxury brands. More embarrassing is that surveys show more than two-thirds consumers do not believe that China can produce local luxury brands. In the 8thInternational trade and Exhibition Center opened at the Beijing International exhibition of luxury goods, journalists feel this embarrassment: brings together 86 exhibition of the well-known luxury brands at home and abroad, coming from China, can truly call loudly on the international brands are very uncommon. "Basically do not have their own line of luxury brands in China, which is a shame really,. "The Deputy Secretary-General of the International Chamber of Commerce in China bearIn an interview with reporters, said the training forest, on the other hand, China is already the world's second-largest consumer of luxury goods market, and is about to become the world's biggest luxury consumption market. Data quoted Xiong Xunlin said, in recent years the Chinese luxury goods market growth, even during the global financial crisis in 2009, sales still grow 16%; he also said China's luxuryChi products sales are expected to reach $ 27 billion in 2015, than will more than 20% in the world, as the world's biggest consumer of luxury goods. International luxury Association Chinese branch Tu Juping told reporters that luxury goods sales in China are growing at more than 20% each year, most first-line, second-line luxury brands in the world are in China as a key development has beenAnd as China's top-tier market saturation, more luxury brands are beginning to extend to two or three-tier cities. Turning to the domestic luxury brands, said Tu Juping, brand cultural connotations and design in China, many of them classics, however, international influence remains weak, you also need to focus on the development of international market. Reporters found during an interview on the show, visitBasically can tell a bunch of foreign luxury brand name, some people also have at least one luxury brand products, however official site, asked to know which luxury brands in China, most of the audience is shaking his head. More surprising is that a duiwaijingmaodaxue Research Center for more than more than 2000 Chinese luxury luxury consumer survey shows that approximately 68% per centConsidered unlikely to become luxury brands in China, and only about 32% of consumers think China have domestic luxury brands of possibility. However, local people in the industry for future luxury brand continues to maintain confidence, people interviewed believed that high-end liquor, advanced garments, tobacco, tea, porcelain, and jewelry is the most potential domestic luxury brandsArea. "From the Tang period silk tea to late Qing era of Royal Blue and white porcelain kilns in China never lack of Jane for more expensive luxury. "Xiong Xunlin said, China's luxury goods have existed since ancient times, and have swept the world; in terms of culture, artistic attainments and the production process, with no less than in the West of China, but in brand building was far less on the West.In fact, the unique historical and cultural backgrounds and stages of economic development makes cultural characteristics of strong and weak brands have plagued China's enterprises diablo iii power leveling, local luxury brands consistent lack of high end features one of the largest in China. In the luxury goods market research Academy of wealth and quality of Ting Zhou, strong growth of consumer demand for local Chinese brands of luxury goodsLong challenges and opportunities, contributes to the intense market competition to learn from advanced market expertise, learning to better manage with less cost, thus the disadvantages, to international. Ting Zhou and believes that China products in terms of quality management, product design, brand-building, there is considerable room for improvement, and the biggest obstacle in the end are people issues, people are becomingDevelopment of luxury brands in China's biggest weakness. Tu Juping, first-class product quality and service quality are important features of luxury, with special emphasis on the grasp of detail. China brand to really become top international luxury brand, quality is the first step. Do not have a high quality, high price of luxury goods will no longer exist. And this is a weakness of China's brand.

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