129731453476885477_13In early 2012, China car rental IPO application messages abroad in America, widely discussed in the industry. Comment regardless of the people China car rental IPO, from which you can see is against Chinese big city traffic jams, pollution, car exhaust emissions on the environment low utilization problems, car rental will no doubt be a future market for personalMainstream. Especially personal travel, personal car for driving, corporate meetings, and other areas, will become the main battlefield of the car rental company, is also a focus of the media, the investment community and other. Enterprises of the domestic mainstream on the car rental market is divided into three main categories. Is a new private car rental company on the national chain of the first kind, number in the hundreds of thousands of vehicles, chain distribution of cities in 3To 70 per cent, mainly engaged in business mainly for short rental for individual consumers, such as China, such as car rental, EHI. The second class is an international chain of China car rental brands. Its location and mode of service is no different from car rental companies and famous chain, has a global advantage international car rental, also faces challenges such as climate sickness, such as car rental, Hertz car rental, An Fei.China, although companies such as Hertz management model have some differences, but the pattern is the same, namely fixed passive car rental stores. Now, go with mobile Internet trends sweeping the industry, also has some fundamental innovations, which is third class car rental services. For example, is being sought after by many business people and easy to transport. Full light capitalProduction mode, no vehicle owned, through an Internet platform to integrate small and medium-sized car rental companies to join, use mobile Internet device for scheduling, business focused on airport shuttle business, model high-end (Passat above). In fact, the easy to use car rental company and chain are not competing, but ctrip and home relationships. But from the consumer's point of view, you canWith easy to use vehicles to enjoy the completely different from the traditional car rental car experience. For example, consumers no longer need to store cars, easy application to accept Web site, phone, phones, and other reservation and commitment upon receipt of reservation within 1 hour after we arrived, consumers may be paid according to the time of the actual use of the vehicle. At the same time, consumers are without a driver's license, GPSDriving ability or equipment, provides consumers with easy to use car from a third-party agency services, professional driving service, as many do not want to drive, or not familiar with the routes in an area, or provides users with a convenient driving demand. In addition, also offers such as free car insurance, mobile WiFi, consumers can provide for the others in the car and other value-added services, dramatically satisfying travelBusiness travellers
runescape items for sale, there is customer demand for transfer of medium and small enterprises, and reluctant to drive the pursuit of quality of life in the city used car needs. In the third category of enterprise, not only easy to use, and other innovative car rental model, such as car rental and a series of car delivery car rental, Michelle model innovation, service innovation, technology innovation of enterprises, also Heli poen car rental market in ChinaSingle, single chain of rental, increased gradually to a more user-focused, more technical features, more suitable for the diversification of consumer demand in China 2 times. Of course, when people see car rental market has great potential but also faced multiple challenges. Analysis of domestic professionals, from the foreign State of maturity, characteristics of the car rental industry is capital intensive (Asset), low profitability, high requirements for chain operation management capacity. Car rental industry in China in addition to the above characteristics, has its own special problems. For example, consumer rental habits has not been formed, for car rental are not familiar with this product, usually choose to purchase or rental. In addition, the domestic prices of high and low consumer disposable income
rs items for sale, average revenue cycleSignificantly lower than the similar car rental companies in foreign countries. Industry also believes that China's growing traffic congestion makes cities and mounting of ruling blocking, restriction
buy runescape items, restrictions and other means to bear the brunt, but consumer demand is growing in China, which also creates a unique opportunity for the car rental market soil. One day, will the car rentalDrove the Chinese preferred way to travel? Can be seen.
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