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China market: Jingdong Mall announced on 20th, launched a paid e-book business, the first phase of line 80,000 Edition Books, including 5,000 of them bestsellers, cooperation vendors 200, is expected to end on the line more than 300,000 e-books. People in the industry think, another giant dangdang network BookstoreAlso has quietly launched the paid downloads of e-books before. Jingdong Mall's entry into the eBook market runescape items for sale, intense competition. 　　It is understood that, as the e-book platform launched, Jingdong Mall or hardware terminal client software that will be introduced, including smartphones, tablets, handheld readers, desktop computers, laptops, and so on. Jingdong Mall book audio-production pin VicePresident Shi Tao's introduction, and United States Amazon customers through a dedicated Kindle reader to download and read the channel modes, Jingdong Mall will focus on providing content, users can download special client to read. 　　He also said that Jingdong Mall do not involve eBook hardware terminal, will not hurt the hardware partner interests. At present, BeijingEast Mall with more than more than 200 publishing houses and sites throughout the country signed a cooperation agreement, including eBooks, digital journals and electronic books. Partners are peoples literature Publishing House, Shanghai century publishing group, mechanical industry publishing house, the people's post and telecommunications press rs items for sale, mainstream press, private publishing companies such as grinding rail books and starting point of Chinese literature, such as Web site are also listed."EBook will definitely cheaper than paper books, publishers can accept the minimum price of the eBook is about one-third per cent of the paper book. In other words, a $ 20 book, its electronic edition pricing will not be lower than 4 to 6. "Shi Tao said:" teaching material and teaching-aid technology books, dictionaries and so there is little price elasticity of, belongs to the rigid demand eBooks do not come cheapToo much. But on a best seller, Publisher of pricing strategy will be more flexible. "Journalists have also seen, a bestselling book sells for $ 68 with the Steve Jobs biography in Jingdong Mall's eBook prices to $ 42 buy runescape items, and priced at 29. 　　8 best sellers of the Jinling 13 hairpin eBook costs just $ 4. Shi Tao's view that before publishingWas reluctant to easily authorize electronic versions of books, the main reason is money was not worried and afraid of eBooks impact sales of paper books. This time, Jingdong Mall launched in the settlement, settlement of transparent platform. "Each of the vendors that supply content, password login background and settlement platform, real-time sales data query, put an end to the online reading, reading terminal to hideSales issues, dismissed the concerns of suppliers for eBook sales. "Tao said," also, eBook pricing and distribution of income, by the content provider's pricing, both sides, or 4:6 fenzhang, content providers will take the greater part. ” Others:

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